“I hate Instagram!”

There is a difference between amateur and professionals artists. What separates us is usually our resistance in opening ourselves up to the business side of art, its practical side. 

“I hate instagram! Because it’s not real photography. Your photography looks cool because of the filters that were made for you.” Yes, it’s true. People received a chance to take colorful pictures and they are excited. Some may confuse it with being professional, however color is only one component that goes into creation of a great shot.

Years ago, I read articles by traditional photographers who did not want to use Photoshop because it wasn’t real. What happened to them now? Well they either had to swallow their pride and embrace the technology or they were replaced by photography newcomers who were more adept to change.

You see, I think everything has its purpose. We just refuse to do the work to figure it out. Facebook, Twitter, Instagram, Google+, Pininterest, etc. These are the tools for artists to communicate with the audience in different ways about their art.

You don’t have to organize a debate on Union Square for people to come and listen to, you can just hash tag the topic attach the photo and evoke a thought in somebody’s mind in Russia, UK, Africa, France, Poland, Irland, etc. 

Somewhere there are people who will resonate with your art. Who will find it inspirational. 
And the only person who is stopping that from happening is YOU, because you refuse to recognize that your art has value and importance.

We have to be water, like Bruce Lee said in our craft. That means adapting to the changing times without compromising the quality.  

I use Instagram for my company and I find it fascinating. I create a story around my brand and people all over the world are able to be a part of it. 

The only thing we have to remember is to create a high standard and don’t let the photography be downplayed. We photographers should be an example and then we would not have complain about people not valuing our craft.

If you are not on Facebook, Twitter, Instagram, Piniterest stop sitting in the corner and join our millions people party ;-)

- Anna Kuzmina
Director of Photography
AK47 Division®